Creative director, designer and executive producer GK Reid has established himself as one of the industry's most influential cutting-edge innovators. A cultural nomad with an intuitive sense of upcoming trends, GK is recognized for his unique perspective that translates into ground-breaking work. He scours the globe finding the most innovative fashions, forecasting trends and collaborating with brands and celebrities, creating unforgettable album, covers, music videos, commercials and films. GK’s iconic work has won him extensive press and high profile collaborations.
Trusted by high profile artists for their most important projects, his editorial and advertising campaigns are world-renowned. GK is responsible for some of the hottest breakthrough looks for Rihanna, Lady Gaga, Jennifer Lopez, Beyonce, David Bowie among others. Films he has creative directed and executive produced have won the top 4 awards at the Fashion Film Festival and 2 Gold Lions at Cannes. His ad campaigns include work with Louis Vuitton, L'Oréal, Pepsi, LVMH De Beers, Hugo Boss and Barney's New York, and his editorials have featured in magazines such as V, Harpers Bazaar and Vogue.
BACKGROUND Growing up between an artist’s community in New Mexico and schooling far from home in Northern India, followed by an immersion in London’s club culture. An early meeting on the tarmac of Heathrow with fashion icon Isabella Blow inspired GK’s direction. His first commissions by David Bowie and Iman launched his artist collaborations.
FILMS GK's work as creative director, costume designer and executive producer in The Legend of Lady White Snake was featured in the Daphne Guinness exhibition in the windows of Barney's New York and at the Museum of the Fashion Institute of Technology NY, at the Center Pompidou Paris for ASVOFF, the Australian Center for the Moving Image, SHOWSTUDIO Cabinet in London, and won 15 awards including Best Film, Best Accessories Design at the London Fashion Film Festival, Best Film and Best Fashion at the Fashion Film Festival, La Jolla, Museum of Contemporary Art San Diego. His work on Till Human Voices Wake Us won Best Film at the International Fashion Film Festival Los Angeles, and screened at the Center Pompidou Paris.
CELEBRITIES GK has worked with clients that include Rihanna, Jennifer Lopez, Beyonce, Lady Gaga, David Bowie, Janet Jackson, Anne Hathaway, Kate Winslet among others.
CLIENTS Commercial clients include Louis Vuitton, LVMH, Barney’s, Hugo Boss, L’Oreal Paris, Lancome, Shiseido, Pantene, Volvo, Jaguar, Pepsi, Verizon and Nike.
PRESS GK styles for the world’s top magazines and his work has been seen in Vanity Fair, Vogue, Harper’s Bazaar, V, Rolling Stone, The New York Times, La Times, The London Times Magazine, Interview, People and Time, GQ and Muse. GK’s designs (including under the name of Genghis Khan) were featured in TV interviews on Showbiz Tonight, E! News, Double Exposure and VH1 and have received major press in Women’s Wear Daily, Muse, Mexican Vogue, Elle, Gracia, Tatler, Perez Hilton, Life & Style, The Independent, The Guardian, In Style and the New York Times Magazine,